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ADIDAS NEO, FW15
CREATION CENTRE SHANGHAI
The Adidas Neo brand was a hyper-local
Gen Z focussed brand for ADIDAS designing purely for the China market.
Financial scope: Generating net sales of AUD $52-$72M per year.
First collection for adidas neo.
Inspired by 'Court Sports'. I was responsible for the knit component of the FW15 collection. Key product types: Trackpants/ Hoodies/ Sweatshirts / Tees / Leggings.
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