K A T R I N A  H O
Globally experienced Design Lead

The Adidas Neo brand was a hyper-local

Gen Z focussed brand for ADIDAS designing purely for the China market.

​

Financial scope: Generating net sales of AUD $52-$72M per year.

 

First collection for adidas neo.

Inspired by 'Court Sports'. I was responsible for the knit component of the FW15 collection. Key product types: Trackpants/ Hoodies/ Sweatshirts / Tees / Leggings.